This past month taught me the value of promotion. For the first 26 days of May, sales were almost nonexistent. After I hit the 100-book mark toward the end of April, it seemed like that was it. I sold a book a week for the first two weeks of the month, and I had to do something. It was then that I remembered that Amazon had some promotion tools, and I figured a free book promotion would be more likely to garner readership than a countdown discount deal.
During the five days of the promotion, the book was downloaded 510 times, almost five times my sales for the previous 90 days. Hopefully, a fair amount of those readers will take the time to write a review of the book.
In May, I had two interviews broadcast—one for Radio France Internationale and one for the Korea and the World podcast, which I’ve recently learned will be syndicated on KoreaFM.net. I’m still looking for a Korean publisher so that I can get my book back in Kyobo, but there haven’t been any takers so far.
The truth is, I haven’t been working as hard at promotion as I should, and May was a reminder that I need to get off my ass. I had three sales yesterday (as a result of the promotion?), which is a good start to the month, but whether June will be a good month depends on whether I can follow through with that determination.